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Establishing an initiative’s identity and gaining the buy-in of a wide range of stakeholders in the community provides essential support to sustain the initiative. Strategies for communication, mobilization, and collaboration are provided in the following resources.
Strategic Communication
The Jossey-Bass Guide to Strategic Communication for Nonprofits
Kathy Bonk, Henry Griggs, Emily Tynes. Jossey-Bass, 1999.
With charts, checklists, and templates, this book helps readers select the right media, identify audiences, develop messages, produce printed materials, train spokespeople, use paid advertising and public service announcements, and handle negative press.
Making the News: A Guide for Nonprofits and Activists
Jason Salzman. Westview Press, 2003
Written specifically for groups who don't have big advertising budgets or lots of time to develop and implement extensive media campaigns, this book explains: how to stage a media event; how to generate news coverage; how to handle unsolicited media attention; how to be a news source and media critic; and how to develop a strategy to win your campaign.
Community Outreach and Mobilization
Building Community: Exploring New Relationships Across Service Systems Reform, Community Organizing and Community Economic Development
Together We Can.
This paper details actions in three arenas -- service systems reform, community economic development, and community organizing. This refers to comprehensive approaches to improve the well-being of a geographic neighborhood by simultaneously working to improve the human, social, political, and economic capital of a community.
Communities at Work: A Guidebook of Strategic Interventions for Community Change
Public Education Network, 2001
This guide provides a description of key strategic interventions for community change and how to deploy them. There are six interventions: 1) community dialogue; 2) constituency building; 3) engaging practitioners; 4) collaboration with districts; 5) policy analysis; and 6) legal strategies.
Community Building: What Makes it Work
Paul Mattessich, PhD., Barbara Monsey, M.P.H. Wilder Research Center, 1997.
This resource reveals twenty-eight factors influencing the success of community building initiatives. Each factor includes an in-depth description, examples, and practical applications, helping community builders assess their work and diagnose what's needed.
Partnership/Collaboration
Focusing Partnerships: A Sourcebook for Municipal Capacity Building in Public-Private Partnerships
Janelle Plummer, 2002
Many local governments struggle to initiate and sustain partnerships. Focused on implementation rather than policy, Plummer lays out a strategic framework for building municipal capacity.
The Nimble Collaboration: Fine-Tuning Your Collaboration for Lasting Success
Karen Louise Ray, Wilder Foundation, 2002
This guide shows collaborations how to become more productive by highlighting real-life applications in two typical collaborations: service integration collaborations, and complex problem-solving collaborations. Detailed case studies demonstrate nimbleness in action and give collaborations concrete problem-solving ideas.
School, Family, and Community Partnerships: Your Handbook for Action
Corwin Press, 2002
This handbook guides school, district, and state leaders to organize and implement positive and permanent programs of school, family, and community partnerships. Ten chapters offer step-by-step strategies to improve school, family, and community connections.
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